If you want to make an impact with your customers, postcard marketing is a great way to generate results and build your customer base.
Postcards are an affordable way to market your business. You can print hundreds or thousands of cards for a relatively small price making postcards a cost-effective and integral part of your marketing campaign.
You can create a postcard for just about anything that you want to communicate to your customer base. Have a new offer? Send a postcard. Have a special event coming up? Send an invitation postcard. Launching a new product or service? Send a postcard.
3. Target Your Audience
You can send different postcards to different people depending on their purchase history and what they may be interested in. By doing so, you customize the communication they receive from you about products and services they are truly interested in.
You can customize the design of a postcard to reflect your brand and your purpose. The sky’s the limit when it comes to design–just be sure your brand is clearly reflected in your postcard.
Personalization of your postcard can make a lasting impression on your customers. Consider handwriting their address and a small message to communicate that you picked them specifically to receive this postcard. Personalization is a definite way to capture the attention of your clients. Did you know that with variable data printing we can put unique text or pictures or images on each card. Even when printing thousands? That can really help your card stand out.
Creating postcards and sending them is a fairly simple process. Even if you’re designing specific postcards for specific groups, they are still fairly straight-forward to successfully get into the hands of your customers.
7. Special Promotions
Postcards can provide a lot of valuable information to you about how your messaging is sitting with your customers. Plus, your customers can provide feedback by letting you know or using the promotions advertised via the postcard.
8. Generate Traffic to Your Website
Use QR codes to have your audience access and use the special promotions that you’ve advertised through a postcard. This can generate increased traffic to your website and make it easy for your customers to access promotions that are meaningful to them.
9. Perfect for Your Business
In fact, postcards are beneficial for any business. It doesn’t matter if you sell your products or services solely online or if you have a storefront, postcards are a great way to capture the attention of your client base, communicate your appreciation, and generate increased traffic to your website or store.
10. Stand Out Above the Competition
Postcards allow you to stand out above your competition. By personalizing the postcards, communicating your appreciation, and inviting your customers to participate in special promotions, your clients will feel a connection to your company and, therefore, will be more inclined to give you their business.
Contact us today to see how CPS can help you design and print your postcards to make an impression on your customers!