Consider this scenario: You’re making a card to be mail to your customer base thanking them for their business and giving them a special sale price as a token of your appreciation. You hope that this card not only makes your customers feel valued but also motivates them to return to your business again and again.
You’ve spent a large amount of time, energy, and resources to ensure the card is just perfect. You’ve created a design that you believe will really speak to customers while showcasing your brand.
Now it’s time to print, and you can hardly wait to see the final product.
But, once printed, the colors are muted and the design lacks the “Wow” factor you had envisioned.
Unfortunately, even the best graphic design can fall flat if the finish of the printed product isn’t taken into account.
The type of paper used and other finishing techniques can really make your printed products pop–and help you achieve your intended results.
Why is paper quality so important?
The type of paper you choose to use makes a big difference in the final product.
Weight: The weight of the paper gives your customers a sense of quality. Therefore, the weight of the paper should be considered when completing different types of printed projects.
For example, a printed card should have a solid rather than flimsy feel when handled by your customer. The wrong weight for the printed product speaks to the quality of the products itself but also to the quality of your business.
Coating: A glossy, matte, or even pearled coating on the paper can help you achieve a printed product that catches the attention of your customers and garners results. The coating of the paper will achieve different looks; therefore, as you design your printed product, it’s important to consider the type of paper coating that will attain your desired result.
What about other finishing technique?
Other finishing techniques–such as die cuts, foil stamping, embossing or debossing–add unique design components to your printed products that will also have a major impact on your customers and your results.
Rounded corners or making specific elements of your design stand out with foil stamping or embossing captures the attention of your customers.
Just think: Instead of tossing your company’s printed products aside with the rest of the junk mail, your customers will stop to stare at your design and marvel at the uniqueness and quality of it. And, as a result, they will be much more likely to pay attention to your messaging and purchase your products or services because they know quality matters to you.
At CPS, we can help you design and print distinctive products for your business that represents your brand, captures the attention of your customers, and garners results. Contact us today!