For many business owners, a Facebook business page just feels like one more thing you have to do. And, with your already long list, spending your time and energy on a Facebook business page can feel overwhelming.
However, there are benefits to a Facebook business page that can help you grow your business. And, often, business owners realize that once they’ve established a Facebook business page, it helps them streamline their marketing and messaging to their customers in a unique way and allows them to refocus their attention away from other platforms that prove less effective.
Here’s how a Facebook business page may help you:
Connect with Customers
Your Facebook business page allows you to interact with your customers, bring personality to your business, and provide your customers with insight into how your products and services are relevant to them.
On your Facebook business page, you can ask your customers questions and listen to their responses. This may prove to be a valuable tool in developing your marketing strategy and creating new products or services that your customers need.
You’re also able to show the fun side of your business. You can give behind the scenes looks into your processes or sneak peeks at exciting upcoming news or events.
Showcase Your Products or Services
What better way to instantly share your products and services (and provide special deals for your customers!) than your Facebook business page?
You can create a strategy around showcasing your products or services that show what they are and communicate how they can help your customers. You can communicate how you created specific products and services and why they are important to you–and your customers.
Expand Your Business
Facebook gives you the opportunity to reach a wide audience; therefore, you can utilize this platform to grow your business.
You can provide incentives for customers who purchase your products or services from engaging with your business page. Doing this helps keeps your customers engaged and looking out for those special deals.
Additionally, you can use your Facebook page to your website where your customers have the opportunity to contact you or purchase your products and services. Plus, more traffic to your website also improves your Google rating. The more traffic you get, the better your website rates in the long run.
You can also use your Facebook page to give back to charities or organizations that are important to you. You can get your customers involved in this by giving a certain percentage of proceeds to that charity on a specific day. You can also get your customers in the giving mood by offering special promotions to those who donate to the charity or organization of your choosing. This is a great way to give back, connect with customers, and generate sales for your own business.
At CPS, we are committed to helping you interact with your customers to generate leads and build your business. We can help you design content to reach your customers; contact us today!