Market Your Business for Small Business Saturday
Every year, Small Business Saturday–sandwiched between Black Friday and Cyber Monday–is a day dedicated to helping small businesses thrive. Whether you have a physical or online storefront, Small Business Saturday is a great way to offer deals to existing and potential customers and generate sales for your business.
Tips to Market Your Business for Small Business Saturday:
- Get the Word Out: In order for your business to have a successful Small Business Saturday, you have to get your business on the minds of your customers. Invest in a marketing strategy that communicates your deals and perks for shopping with you on Small Business Saturday. Whether direct mail or email automation, get the word out that you are a small business and encourage your clients to invest in your business on Small Business Saturday.
- Offer Amazing Incentives: People flock to take advantage of Black Friday and Cyber Monday because the deals are irresistible. Create exclusive deals for new and existing customers that will motivate them to engage with your business while remembering that Small Business Saturday is to support local small businesses. Additionally, incorporate special perks that create a memorable shopping experience for your customers. Go beyond the expected by offering free shipping or free gift wrapping.
- Team Up: Work together with other small businesses, whether local or online, to create a mutually beneficial shopping experience. Perhaps a purchase from one business sparks a special deal or perk from the other. Not only will this help your business, but it also demonstrates your support for other small businesses which is the whole point of Small Business Saturday.
- Give Back: People seem more incentivized to support businesses when they recognize the business giving back to important charities. Communicating that a portion of your proceeds goes to a charity of your choosing increases your customers’ motivation to engage with your business on Small Business Saturday since their business is paid forward to help others.
CPS can help you design and print materials to get the word out for your business for Small Business Saturday. Contact us today!