Want to create a purpose for your direct mail campaign? Capture the attention of your audience by corresponding your direct mail campaign to the holiday. Fun, attention-grabbing postcards and incentives will generate business and foster customer loyalty.
How to increase your direct mail campaigns using holidays:
1. Incorporate Holiday Cheer: Whether it’s Valentine’s Day, Christmas, or the New Year, create direct mail designs that use the holiday to catch the attention of your customers. For example, a New Year direct mail postcard may include bright, shiny colors.
2. Align Your Incentive: Along with the design of your direct mail that reflects the holiday, include an incentive that also connects the holiday. Your Valentine’s incentive might show a little love with a coupon for your loyal customers or spread the love by offering a special incentive for customers who refer a friend.
3. Reward Loyal Customers: Holidays are the perfect time to show your appreciation to long-time customers. Provide specific promotions or create specific events specifically for your repeat customers. Possibly give loyal customers a free product or service, free expedited shipping, or something similar that motivates them to shop with your business during the holiday.
4. Give Back: Holidays–not only Christmas or the New Year–provide great opportunities to give back. Communicate your intention to give back through your direct mail campaign. Offer your customers an incentive to shop with the knowledge that a portion of their purchase will be donated to a charity of your choice.