Halloween is a few weeks away. And, while others are busy thinking of ghosts, goblins, costumes, and sweetly spooky treats, for business owners the impending arrival of Halloween means it is time to start thinking about all the holiday season entails. Namely Black Friday, Small Business Saturday, and Cyber Monday and how major shopping days and the holiday season can give your business a boost.
With the right plan in place, the holiday season is the perfect time to draw attention to your business, thank your loyal customers, and increase customer interaction. However, this is also one of the busiest times of year. Therefore, it is essential to think ahead to ensure this is a successful season that has lasting benefits for your business.
Survive This Season with a Business Holiday TO-DO List:
❑ Define Your Goal
Before anything else, you must ask yourself: With the upcoming high spending days, what are your goals for your business? What do you want to achieve? Once you’ve established your goal, you can move forward with a plan.
❑ Analyze Your Budget
Take the time to assess the budget you have going into the holiday season. You need an accurate number to refer to as you create your marketing plan to ensure you get the highest return on your investment.
❑ Create a Marketing Plan
How do you want to market your business this season? What sentiment do you want to send in your messaging? What is your ultimate goal during this holiday season?
Thoughtfully answer these questions to create a plan of action in your marketing. Consider your customers’ biggest problem—especially during this time of the year—and use that as you plan your marketing campaign. For example, if your customers are feeling overwhelmed by the demands on their time and/or resources this holiday season, be sure your marketing offers solutions to those challenges. When your marketing strategy speaks to your potential customers’ most significant challenges and you come through on that promise, you build trust and broaden your loyal customer base as a result.
❑ Plan Out Your Marketing Calendar
Create a calendar that illustrates your marketing plan of action. Important dates this season are as follows:
Thanksgiving Day: November 22
Black Friday: November 23
Small Business Saturday: November 24
Cyber Monday: November 25
Using these dates, create a timeline for when you need to send your correspondence to customers and potential customers. If you want to market deals for a particular day, mark your calendar to get direct mail or other printed marketing materials out to build customer anticipation of your promotion.
❑ Thank Loyal Customers
As the holiday season is a time for gratitude, giving, and reflection, what better place to start than your loyal customers? As you create your marketing plan for the holiday season, consider ways not only to bring in new customers but also ways to show appreciation to your existing customers. Consider sending a “Thank You” note through direct mail expressing your gratitude and what their business means to you. Offer special promotions exclusively to your existing customers as a way to thank them for their loyalty. Create a calendar, whether themed calendar that we can imprint your business name on or a completely custom calendar, this option can help you stay top of mind with your customers.
❑ Consider Charitable Investments
Keeping in line with the holiday spirit, a charitable investment can have a big return if done wisely. Believe it or not, people do take the time to look at the “Sponsored By” pages of brochures or programs. Therefore, when your business name is on that page, whether you’re sponsoring a school or organization, it sends people a message about your business values and builds a connection with potential customers without you having to do much work.
Want a team member who will assist you in fulfilling your marketing goals through printed materials this holiday season? At CPS, we have a commitment to maximizing your printed image while saving time and money. To find out how Creative Printing Services can help you, contact us today.