The holiday season is a busy time of the year where people yearn to focus on gratitude and reflection. However, with all the promotions being thrown at us during this time of year, it’s easy to feel overloaded and uninspired.
A holiday card is a wonderful way to express your gratitude for your clients and your appreciation of the opportunity to work with them this year. Plus, a holiday card will undoubtedly help your business stand out.
Here are some things to consider while sending a holiday card this season:
Before you stress yourself out thinking of the multitude of cards you have to address and send out, ask yourself: “What is my goal for sending a holiday card?”
Sending a holiday card to a client you want to work with again, that has helped you successfully run your business, or that you talk to a lot has a stronger impact than sending a card to every single person you’ve ever done business with.
Remember, the purpose of sending a holiday card is to demonstrate your appreciation. Therefore, it is more beneficial to be a bit more exclusive about who receives your card.
Yes, sending a holiday card is the perfect opportunity to show your appreciation and gratitude of your clients, but it also helps promote your business. It keeps your business at the forefront of their mind.
However, solely sending a card screams promotional which can cause the receiver to throw it into the junk mail pile.
Therefore, you want to take that appreciation a step further and add a personal touch to the card. Thank a client for the opportunity of working on a project with them or a small anecdote that communicates your appreciation specific to that client.
Be aware of the beliefs and values of your audience when designing your card. Stay away from overtly religious cards and phrasing. “Happy Holidays” or “Happy New Year” send the message without accidentally offending anyone.
In fact, stay away from any images or sayings that could inadvertently offend someone. Think: partying, cocktails, religion, etc.
While you want the focus of the card to be your appreciation of your client instead of the promotional aspect of it, sending a holiday card without your business on it just makes it like any other card. How many holiday cards have you received from a company without any promotional offers on it?
You want your card–and your business–to make an impression. Therefore, don’t hesitate to put your logo or brand on your holiday card. Your audience will take notice, and your business will fondly move to the forefront of their minds!
CPS can help you design and print your holiday card so you can show your appreciation and stand out among your clients. Contact us today!