When purchasing from a small business, people want to feel a connection. They desire a different experience than they receive when buying from a big corporation. Therefore, it’s essential that as a small business you create memorable marketing and experiences for your customers.
Establishing your presence as a small business is essential to your success. Customize your marketing that tells customers who you are, that you’re a small business and your mission. Your website and print marketing need to reflect your business’s brand. Market your business in preparation for Small Business Saturday via email and direct mail to reach the most people and foster your relationship with your customers.
As a token of your appreciation for new and returning customers offer special discounts or incentives. Market these incentives on your website and send out in the mail to your contact list.
Experiences that offer unexpected perks stick in people’s’ minds. Therefore, in order to create a memorable shopping experience that causes people to want to shop with you, you need to go think beyond the expected. For Small Business Saturday, considering offering perks that create a memorable experience for your customers. You can possibly free shipping for orders placed that day or free gift wrapping. If you have a storefront, consider having snacks and beverages or activities for children to create a memorable experience for your customers.
What’s better than doing something that not only benefits your small business but another small business as well? Team up with another small business in your area and offer giveaways to customers who shop at both businesses. Plan an ‘Small Business Saturday’ event that drives traffic to multiple small businesses in your area and benefits customers who buy from those businesses.
This helps both businesses get discovered and drive sales while building positive relationships with customers and other business owners.
Contact us today to discover how Creative Printing Services can help you design and print your marketing materials to help make Small Business Saturday a success!