Direct mail puts your company or organization directly in the hands of potential customers. The key is to capture their attention and encourage them to interact with your company.
Here’s how to use direct mail for lead generation:
Effective direct mail clearly states your unique message. You want to avoid your direct mail being considered junk mail. Therefore, whether it’s a communication of a special incentive or event, be sure your messaging tells your customers how your products or services can help them.
Direct mail can be used to generate new leaders and nurture loyal customers. Using direct mail helps you build a connection with potential and current customers by providing information communication about how your products and services are valuable to them. You’re able to use QR codes (many cameras on smartphones automatically read QR codes) to provide valuable information that cannot fit on the mailing or offer special incentives. Differentiate your direct mail for potential, new, and existing customers to ensure that your marketing is relevant to the customer.
Everybody loves a good deal. When using direct mail, offer incentives to encourage customers to interact with your business. With incentives, you are able to customize your direct mail to motivate your leads to take action. For example, offering an incentive for first-time customers and different incentives for your loyal customers ensures that you are effectively using direct mail to meeting the unique needs of all of your leads.
Reward Word-of-Mouth Referrals
Word-of-mouth is a highly effective marketing strategy. People instinctively trust their family and friends; therefore, you can encourage word-of-mouth referrals in your direct mail marketing strategy. Provide incentives to your loyal customers who bring in new business leads. Not only will your loyal customer base feel appreciated and encouraged to share their positive experiences, but you will generate new leads who already have trust in your business.