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Oct 22

Holiday Business Survival Guide: Make This a Successful Holiday Season

Holiday Business Survival Guide: Make This a Successful Holiday Season

Halloween is a few weeks away. And, while others are busy thinking of ghosts, goblins, costumes, and sweetly spooky treats, for business owners the impending arrival of Halloween means it is time to start thinking about all the holiday season entails. Namely Black Friday, Small Business Saturday, and Cyber Monday and how major shopping days […]

Oct 22

Direct Mail vs. Email Marketing: Where Should You Focus Your Energy?

Direct Mail vs. Email Marketing: Where Should You Focus Your Energy?

In an age that values instant gratification, it’s no doubt that email seems to have become the go-to choice of business owners. However, direct mail marketing can have a significant impact on consumers. But, where should you focus your marketing energy? Email Marketing Pros: Fast, Inexpensive, and Convenient There’s no doubt that email marketing is […]

Oct 22

Your 2019 Marketing Plan: Start Now to Prepare for the New Year

Your 2019 Marketing Plan: Start Now to Prepare for the New Year

As we are in the last few months of 2018, it is not too early to start creating your marketing plan for the upcoming year. Often, this is one of the hardest components of managing your business because it often feels overwhelming to develop a plan without knowing the trends the new year will bring. […]