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Oct 17

Market Your Business for Small Business Saturday

Market Your Business for Small Business Saturday

Every year, Small Business Saturday–sandwiched between Black Friday and Cyber Monday–is a day dedicated to helping small businesses thrive. Whether you have a physical or online storefront, Small Business Saturday is a great way to offer deals to existing and potential customers and generate sales for your business. Tips to Market Your Business for Small […]

Oct 17

Develop Your Marketing Budget for 2020

Develop Your Marketing Budget for 2020

Because it seems like such a daunting task, a marketing strategy and budget is often overlooked by many small business owners. You recognize that without marketing no one will know your business exists, but the lack of knowledge and the vast number of options out there make marketing seem extremely overwhelming. Avoid this mistake in […]

Oct 17

Use Holiday Cards to Generate Business this Season

Use Holiday Cards to Generate Business this Season

The holiday season is quickly approaching which creates the perfect marketing strategy for your company to generate business through the use of holiday cards.  Consider these reasons why a holiday card can help you generate business this season:  Reinforce Your Brand: Holiday cards that include your company name, logo, and contact information helps bring awareness […]

Sep 19

Using YouTube to Effectively Grow Your Business

Using YouTube to Effectively Grow Your Business

YouTube is a highly effective way to drive interest in your business. And, it’s fairly easy to do so. In general, people use YouTube regularly; therefore, you can use the medium to create brand awareness and grow your business.  Here are some helpful tips to effectively use YouTube to grow your business: Turn Out Helpful […]

Sep 19

Tips for Direct Mail Tests

Tips for Direct Mail Tests

The purpose of using direct mail marketing is, obviously, to generate leads and business. Therefore, it’s imperative to determine the success of your direct mail campaign and then make adjustments to capture the attention of and build your audience.  Figure Out Your Purpose Before testing, ask yourself: Why am I testing? What knowledge do I […]

Sep 19

How a Podcast Can Help Your Business

How a Podcast Can Help Your Business

Podcasts are a fun, innovative way to reach and target your audience. They allow you to deliver content directly to the listening ears of your audience while building customer trust and loyalty.  Growing in Popularity A New York Times article notes that, according to a survey, podcast listeners are on the rise. The article states […]

Aug 03

Why Marketing isn’t One Size Fits All

Why Marketing isn’t One Size Fits All

We often want a tried and true marketing strategy; unfortunately, a one-size-fits-all approach likely won’t prove as successful as you might hope.  Why? Your Business is Unique Create a marketing plan that shows off your company’s unique personality. A successful marketing strategy captures your business’s style, values, story  and vision.  You want to engage your […]

Aug 03

5 Steps to Creating a Marketing Strategy

5 Steps to Creating a Marketing Strategy

The purpose of marketing is to create leads and generate growth to grow your business. Therefore, a marketing strategy is a must-have as you continue to build and grow your organization. Where do you start?  1. Set Goals and Budget Where do you want your organization to be in a year? The first step to […]

Aug 03

Direct Mail Lead Generation

Direct Mail Lead Generation

Direct mail puts your company or organization directly in the hands of potential customers. The key is to capture their attention and encourage them to interact with your company.  Here’s how to use direct mail for lead generation:  Stand Out Effective direct mail clearly states your unique message. You want to avoid your direct mail […]

Jul 08

Increase Your Direct Mail Campaign Using Holidays

Increase Your Direct Mail Campaign Using Holidays

Want to create a purpose for your direct mail campaign? Capture the attention of your audience by corresponding your direct mail campaign to the holiday. Fun, attention-grabbing postcards and incentives will generate business and foster customer loyalty. How to increase your direct mail campaigns using holidays:   1. Incorporate Holiday Cheer: Whether it’s Valentine’s Day, Christmas, […]