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Nov 20

How to Stand Out from Your Competitors

How to Stand Out from Your Competitors

In business, you will always have competition. So, what motivates customers to try and continue to purchase your products or services? As a business owner, you must figure out ways to stand out from your competitors. Use these tips to get started today: Communicate Your Value: Consumers want to know how your product or service […]

Nov 20

5 Mistakes to Avoid when Designing for Print

5 Mistakes to Avoid when Designing for Print

In this digital age where much of the marketing is digital, it can be tricky when you decide to design print marketing materials instead. However, printed materials are a valuable part of a marketing strategy. Avoid these mistakes when designing materials for print: Resolution: The resolution of your image determines the clarity and crispness of […]

Nov 20

10 Ways to Connect With Your Customers

10 Ways to Connect With Your Customers

Building positive relationships with your customers is critical to building a loyal client base. To build those positive relationships, you must consistently engage with them to keep them strong and keep them continually coming back to purchase your products or services. Use these tips to connect with your customers: Customization: Not every customer is the […]

Oct 17

Market Your Business for Small Business Saturday

Market Your Business for Small Business Saturday

Every year, Small Business Saturday–sandwiched between Black Friday and Cyber Monday–is a day dedicated to helping small businesses thrive. Whether you have a physical or online storefront, Small Business Saturday is a great way to offer deals to existing and potential customers and generate sales for your business. Tips to Market Your Business for Small […]

Oct 17

Develop Your Marketing Budget for 2020

Develop Your Marketing Budget for 2020

Because it seems like such a daunting task, a marketing strategy and budget is often overlooked by many small business owners. You recognize that without marketing no one will know your business exists, but the lack of knowledge and the vast number of options out there make marketing seem extremely overwhelming. Avoid this mistake in […]

Oct 17

Use Holiday Cards to Generate Business this Season

Use Holiday Cards to Generate Business this Season

The holiday season is quickly approaching which creates the perfect marketing strategy for your company to generate business through the use of holiday cards.  Consider these reasons why a holiday card can help you generate business this season:  Reinforce Your Brand: Holiday cards that include your company name, logo, and contact information helps bring awareness […]

Sep 19

Using YouTube to Effectively Grow Your Business

Using YouTube to Effectively Grow Your Business

YouTube is a highly effective way to drive interest in your business. And, it’s fairly easy to do so. In general, people use YouTube regularly; therefore, you can use the medium to create brand awareness and grow your business.  Here are some helpful tips to effectively use YouTube to grow your business: Turn Out Helpful […]

Sep 19

Tips for Direct Mail Tests

Tips for Direct Mail Tests

The purpose of using direct mail marketing is, obviously, to generate leads and business. Therefore, it’s imperative to determine the success of your direct mail campaign and then make adjustments to capture the attention of and build your audience.  Figure Out Your Purpose Before testing, ask yourself: Why am I testing? What knowledge do I […]

Sep 19

How a Podcast Can Help Your Business

How a Podcast Can Help Your Business

Podcasts are a fun, innovative way to reach and target your audience. They allow you to deliver content directly to the listening ears of your audience while building customer trust and loyalty.  Growing in Popularity A New York Times article notes that, according to a survey, podcast listeners are on the rise. The article states […]

Aug 03

Why Marketing isn’t One Size Fits All

Why Marketing isn’t One Size Fits All

We often want a tried and true marketing strategy; unfortunately, a one-size-fits-all approach likely won’t prove as successful as you might hope.  Why? Your Business is Unique Create a marketing plan that shows off your company’s unique personality. A successful marketing strategy captures your business’s style, values, story  and vision.  You want to engage your […]