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Aug 03

Why Marketing isn’t One Size Fits All

Why Marketing isn’t One Size Fits All

We often want a tried and true marketing strategy; unfortunately, a one-size-fits-all approach likely won’t prove as successful as you might hope.  Why? Your Business is Unique Create a marketing plan that shows off your company’s unique personality. A successful marketing strategy captures your business’s style, values, story  and vision.  You want to engage your […]

Aug 03

5 Steps to Creating a Marketing Strategy

5 Steps to Creating a Marketing Strategy

The purpose of marketing is to create leads and generate growth to grow your business. Therefore, a marketing strategy is a must-have as you continue to build and grow your organization. Where do you start?  1. Set Goals and Budget Where do you want your organization to be in a year? The first step to […]

Aug 03

Direct Mail Lead Generation

Direct Mail Lead Generation

Direct mail puts your company or organization directly in the hands of potential customers. The key is to capture their attention and encourage them to interact with your company.  Here’s how to use direct mail for lead generation:  Stand Out Effective direct mail clearly states your unique message. You want to avoid your direct mail […]

Jul 08

Increase Your Direct Mail Campaign Using Holidays

Increase Your Direct Mail Campaign Using Holidays

Want to create a purpose for your direct mail campaign? Capture the attention of your audience by corresponding your direct mail campaign to the holiday. Fun, attention-grabbing postcards and incentives will generate business and foster customer loyalty. How to increase your direct mail campaigns using holidays:   1. Incorporate Holiday Cheer: Whether it’s Valentine’s Day, Christmas, […]

Jul 08

5 Ways to Connect with Your Customers

5 Ways to Connect with Your Customers

Making connections with your client base is the best way to build customer loyalty and generate repeat business. Therefore, as part of your business plan, it is essential to your success that you are intentional about how to connect with your customers.  Use these ideas to help you connect with your customers: 1. Personalize It: […]

Jul 08

Using Print Marketing to Build Your Brand

Using Print Marketing to Build Your Brand

With the popularity of online marketing, print marketing sometimes seems obsolete. However, print marketing puts your brand directly into the hands of potential customers. Therefore, print provides you the perfect opportunities to reinforce your brand with new and loyal customers. Print marketing offers many different methods to help you get your brand out there which […]

Jun 13

Offline Marketing Strategies that Still Work

Offline Marketing Strategies that Still Work

In this digital age, much of the marketing in which we consume and invest tend to be online. However, consumers seem increasingly unenthused by online marketing strategies. They’ve become accustomed and blind to it. Often, online marketing emails and special offers get deleted before the consumer even knows what they’re about. Therefore, offline marketing strategies […]

Jun 13

5 Ways to Stand Out at Your Next Tradeshow or Conference

5 Ways to Stand Out at Your Next Tradeshow or Conference

For many business owners, tradeshows or conferences are the necessary but dreadful components of the job. It can feel schmoozy and inauthentic. However, it doesn’t have to be. Tradeshows and conferences are your chance to shine, and if you put the energy into preparing for the event, it’s sure to be a success. Five ways […]

Jun 13

Why You Should Facebook Live

Why You Should Facebook Live

Are you looking for new ways to engage with your customer base and bring in new customers? Does developing content to market your products or services take forever? Are you running out of ideas of ways to creatively interact with your target market and get feedback from them informing you what they want to see? […]

May 14

Think the Finish of Your Printed Products Doesn’t Matter? Think Again!

Think the Finish of Your Printed Products Doesn’t Matter? Think Again!

Consider this scenario: You’re making a card to be mail to your customer base thanking them for their business and giving them a special sale price as a token of your appreciation. You hope that this card not only makes your customers feel valued but also motivates them to return to your business again and […]