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Jan 24

How Blogging Can Help Your Business

How Blogging Can Help Your Business

Do you wonder if you should start a blog for your business? Perhaps you’d like to start a blog, but have no idea what you’d blog about?  Here’s the thing: A blog can be a driving force that takes your business to the next level.  What will a blog do for your business?  Builds Trust […]

Jan 24

Advertising Trends of 2020

Advertising Trends of 2020

Happy New Year! The new year equals new goals. And, as you’re thinking about ways to move your business forward, you’re likely considering your 2020 marketing strategy.  Marketing and advertisements are often a bit overwhelming for business owners. What should your budget be? How should you focus your marketing efforts? It is difficult to figure […]

Jan 24

Why the Lowest-Priced Printer Doesn’t Pay Off

Why the Lowest-Priced Printer Doesn’t Pay Off

You know from experience that printing quality materials for your business can be pricey. Thus, you may feel inclined to seek out printing services at a lower price in an effort to save some of the cost. Doing so, however, will likely leave you disappointed.  If you’re tempted to go with the lowest price printer, […]

Dec 17

10 Things to Consider When Printing Shirts for Your Business

10 Things to Consider When Printing Shirts for Your Business

Company shirts can be beneficial to establish your brand as well as a marketing strategy for your business. However, there are many things to consider before printing shirts for your business: Purpose: First, ask yourself: What is the purpose of the shirts? Will they be used as a uniform, giveaway, or other marketing purposes? Taking […]

Dec 17

Branding: What, Why, How

Branding: What, Why, How

Does your company have a consistent brand?  Branding differentiates your company from others, makes you stand out, and helps you create an experience that will resonate with customers. For many company owners, building a strong company brand feels like an impossible challenge. But, it does not have to be something you dread. Here’s the what, […]

Dec 17

Getting Organized for the New Year

Getting Organized for the New Year

Is your business in need of an organizational overhaul in the New Year? Staying on top of keeping things organized easily slips when you get busy in the day-to-day of running your business.  Use these tips to start the New Year fresh and organized: Deep Clean Your Inbox If your email inbox seems like a […]

Nov 20

How to Stand Out from Your Competitors

How to Stand Out from Your Competitors

In business, you will always have competition. So, what motivates customers to try and continue to purchase your products or services? As a business owner, you must figure out ways to stand out from your competitors. Use these tips to get started today: Communicate Your Value: Consumers want to know how your product or service […]

Nov 20

5 Mistakes to Avoid when Designing for Print

5 Mistakes to Avoid when Designing for Print

In this digital age where much of the marketing is digital, it can be tricky when you decide to design print marketing materials instead. However, printed materials are a valuable part of a marketing strategy. Avoid these mistakes when designing materials for print: Resolution: The resolution of your image determines the clarity and crispness of […]

Nov 20

10 Ways to Connect With Your Customers

10 Ways to Connect With Your Customers

Building positive relationships with your customers is critical to building a loyal client base. To build those positive relationships, you must consistently engage with them to keep them strong and keep them continually coming back to purchase your products or services. Use these tips to connect with your customers: Customization: Not every customer is the […]

Oct 17

Market Your Business for Small Business Saturday

Market Your Business for Small Business Saturday

Every year, Small Business Saturday–sandwiched between Black Friday and Cyber Monday–is a day dedicated to helping small businesses thrive. Whether you have a physical or online storefront, Small Business Saturday is a great way to offer deals to existing and potential customers and generate sales for your business. Tips to Market Your Business for Small […]