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Mar 14

5 Myths of Traditional Marketing

5 Myths of Traditional Marketing

You may have heard it time and time again: Traditional marketing is dead and online marketing is all you need to promote your product or service. However, businesses are recognizing that this is a huge myth. Here’s why: Myth 1: Traditional Marketing is Less Effective than Online Marketing While it is true that online marketing […]

Mar 14

Top 10 Reasons to Use Postcard Marketing

Top 10 Reasons to Use Postcard Marketing

If you want to make an impact with your customers, postcard marketing is a great way to generate results and build your customer base. Here’s why: 1. Affordable Postcards are an affordable way to market your business. You can print hundreds or thousands of cards for a relatively small price making postcards a cost-effective and […]

Mar 14

How to Build Brand Loyalty

How to Build Brand Loyalty

Building brand loyalty–our repeat customers–will often become the heart of your business. Therefore, finding ways to build brand loyalty is an essential part of your business. But, how do you keep the focus and foster those relationships that build brand loyalty? Ask for Feedback Customer feedback provides you with valuable insight that can help you […]

Feb 25

Spotlight: Steve Turner, Founder of CPS

Spotlight: Steve Turner, Founder of CPS

Years ago Steve Turner had a vision: He wanted to create a company that transformed the relationship between the printer and the clients it served. With a background in print manufacturing where he had experience throughout the production cycle and a desire to build a business for himself, Steve knew he wanted to start a […]

Feb 25

Combine Traditional and Digital Marketing to Reach a Larger Audience

Combine Traditional and Digital Marketing to Reach a Larger Audience

Your marketing campaign encompasses your strategy to promote and sell your product or service. A marketing strategy includes advertising, fostering relationships with clients, communicating your value and your company’s goals and measures to assess the success of your campaign. All that considered, it’s no surprise that technology and social media have changed the way we […]

Feb 25

Make Great Designs Even If You’re Not a Graphic Designer

Make Great Designs Even If You’re Not a Graphic Designer

The graphics that help you create your brand are an important part of your marketing strategy. Many believe the myth that you need extravagant designs in order to draw clients to your business. That is really just not the case. You can make great designs that capture your brand and captivate your audience with fairly […]

Feb 25

Share the Love with Your Clients

Share the Love with Your Clients

People love to know that you appreciate their business, and doing so is a sure fire way to get repeat customers. With it being the month of love, February is a perfect time to show a little extra appreciation to your clients! Use these tips to show your clients a little extra love: Send Special […]

Jan 25

Is Print the Missing Piece of Your 2019 Content Marketing Strategy?

Is Print the Missing Piece of Your 2019 Content Marketing Strategy?

In this digital world, some people forget about the proven value of print marketing. Print marketing is not a thing of the past. Rather, print gets your brand directly into the hands of clients. And, because it’s not as common anymore, it catches the attention of your target market. As you plan your content marketing […]

Jan 25

Staying Organized with an Old Fashioned Planner

Staying Organized with an Old Fashioned Planner

There’s something about writing it down. Digital, computer-based calendars seem to be the new thing. There are many computer calendars designed to help keep you organized and on top of your professional and personal responsibilities. Unfortunately, those calendars lack some of the advantages of a good old fashioned print planner. Research shows that physically writing […]

Jan 25

The Importance of a Content Marketing Strategy

The Importance of a Content Marketing Strategy

Your content marketing demonstrates your expertise and commitment to providing your clients with information that will help them solve their problems and accomplish their goals. However, in order to maximize the effectiveness of your content marketing, you must create a strategy tailored to your target market and provide the information they need at the right […]