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May 14

Why You Should Focus on Customer Experience

Why You Should Focus on Customer Experience

What is one thing you can do TODAY to boost your company by generating more sales? If you stop and really consider this question, your answer likely comes down to one thing: Customer Experience. Sure, there’s a lot that goes into a company–the day-to-day operations, marketing, product/service design–but, if your company is not providing a […]

May 14

The Benefits of Using Your Facebook Business Page

The Benefits of Using Your Facebook Business Page

For many business owners, a Facebook business page just feels like one more thing you have to do. And, with your already long list, spending your time and energy on a Facebook business page can feel overwhelming. However, there are benefits to a Facebook business page that can help you grow your business. And, often, […]

Apr 11

Tips for Outstanding Customer Service

Tips for Outstanding Customer Service

Customer service is an important part of maintaining customer loyalty, and, therefore, an essential part of your business model. To provide outstanding customer service: Set Expectations Whether you’re working alone or you have a team of people who engage in customer service, be sure to have clear expectations set for how you want your customers […]

Apr 11

Focus on Customer Experience to Build Customer Loyalty

Focus on Customer Experience to Build Customer Loyalty

From a customer’s perspective, the happier you are with a business, the longer you will stay with it. Therefore, customer service is an integral part of a solid business. Customer services are the points of contact a company makes with its customers such as answering questions, helping the buy your products or services, or other […]

Apr 11

5 Ways to Connect with Your Customers

5 Ways to Connect with Your Customers

Customers are essential to your business. The most simple way to think about it is that without your customers, you would not have a business. And, they can take their business anywhere. Therefore, building a connection with your customers so they return is essential to the success of your business. To generate repeat customers, they […]

Mar 14

Bernie Zyk: Printing is in His Veins

Bernie Zyk: Printing is in His Veins

After two decades of working with other large printers, when Steve Turner called with an invitation to partner with not only his business, Creative Printing Services, Inc., but also in a quest to put clients’ needs first, Bernie Zyk was eager to answer that call. Bernie has had success of helping Fortune 500 clients who […]

Mar 14

5 Myths of Traditional Marketing

5 Myths of Traditional Marketing

You may have heard it time and time again: Traditional marketing is dead and online marketing is all you need to promote your product or service. However, businesses are recognizing that this is a huge myth. Here’s why: Myth 1: Traditional Marketing is Less Effective than Online Marketing While it is true that online marketing […]

Mar 14

Top 10 Reasons to Use Postcard Marketing

Top 10 Reasons to Use Postcard Marketing

If you want to make an impact with your customers, postcard marketing is a great way to generate results and build your customer base. Here’s why: 1. Affordable Postcards are an affordable way to market your business. You can print hundreds or thousands of cards for a relatively small price making postcards a cost-effective and […]

Mar 14

How to Build Brand Loyalty

How to Build Brand Loyalty

Building brand loyalty–our repeat customers–will often become the heart of your business. Therefore, finding ways to build brand loyalty is an essential part of your business. But, how do you keep the focus and foster those relationships that build brand loyalty? Ask for Feedback Customer feedback provides you with valuable insight that can help you […]

Feb 25

Spotlight: Steve Turner, Founder of CPS

Spotlight: Steve Turner, Founder of CPS

Years ago Steve Turner had a vision: He wanted to create a company that transformed the relationship between the printer and the clients it served. With a background in print manufacturing where he had experience throughout the production cycle and a desire to build a business for himself, Steve knew he wanted to start a […]