Do you feel conflicted about investing time, energy and money into a direct mail marketing campaign? Fret no more.
Direct mail campaigns have the possibility to generate significant returns as well as many other noteworthy benefits. How?
Here are some benefits of direct mail:
Puts Your Brand in Their Hands
Each day we are bombarded by digital advertising. It’s overwhelming. And, as a result, we’ve become numb to it and hit delete without even registering what it is. Direct mail, however, puts messages about your brand into the hands of your customers without being intrusive. It’s nearly impossible to ignore, and your customers take notice.
A huge misconception is that direct mail can’t be personalized. And, let’s face it, consumers desire a personalized experience. Using data you’ve collected, you can personalize direct mail for various groups in your customer base. Each group can receive messaging and promotions or incentives that will motivate them to interact with your brand.
Builds Brand Trust
By consistently using colors and other elements that your customers will recall from your online presence, direct mail helps you establish a recognizable, trustworthy brand. Additionally, personalized direct mail demonstrates your commitment to creating a positive experience and inspires trust with your customer base.
Another misconception attached to direct mail is that it can’t be tracked in the same way as digital marketing. This just isn’t the case. By utilizing mail tracking services by the post office that can track each mail piece, even in a very large mailing, you can track customer interactions from your direct mail marketing campaigns. In addition, personal URLs and QR codes will add value to your mailing as well.
Direct mail allows you to implement your creative ideas to encourage your customers to interact with your business. We can help you create direct mail that will compel your customers to take notice.
At CPS, we are committed to helping you design and print marketing materials to capture your customers’ attention. Contact us today to find out how!