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Feb 25

Spotlight: Steve Turner, Founder of CPS

Spotlight: Steve Turner, Founder of CPS

Years ago Steve Turner had a vision: He wanted to create a company that transformed the relationship between the printer and the clients it served. With a background in print manufacturing where he had experience throughout the production cycle and a desire to build a business for himself, Steve knew he wanted to start a […]

Feb 25

Combine Traditional and Digital Marketing to Reach a Larger Audience

Combine Traditional and Digital Marketing to Reach a Larger Audience

Your marketing campaign encompasses your strategy to promote and sell your product or service. A marketing strategy includes advertising, fostering relationships with clients, communicating your value and your company’s goals and measures to assess the success of your campaign. All that considered, it’s no surprise that technology and social media have changed the way we […]

Feb 25

Make Great Designs Even If You’re Not a Graphic Designer

Make Great Designs Even If You’re Not a Graphic Designer

The graphics that help you create your brand are an important part of your marketing strategy. Many believe the myth that you need extravagant designs in order to draw clients to your business. That is really just not the case. You can make great designs that capture your brand and captivate your audience with fairly […]

Feb 25

Share the Love with Your Clients

Share the Love with Your Clients

People love to know that you appreciate their business, and doing so is a sure fire way to get repeat customers. With it being the month of love, February is a perfect time to show a little extra appreciation to your clients! Use these tips to show your clients a little extra love: Send Special […]

Jan 25

Is Print the Missing Piece of Your 2019 Content Marketing Strategy?

Is Print the Missing Piece of Your 2019 Content Marketing Strategy?

In this digital world, some people forget about the proven value of print marketing. Print marketing is not a thing of the past. Rather, print gets your brand directly into the hands of clients. And, because it’s not as common anymore, it catches the attention of your target market. As you plan your content marketing […]

Jan 25

Staying Organized with an Old Fashioned Planner

Staying Organized with an Old Fashioned Planner

There’s something about writing it down. Digital, computer-based calendars seem to be the new thing. There are many computer calendars designed to help keep you organized and on top of your professional and personal responsibilities. Unfortunately, those calendars lack some of the advantages of a good old fashioned print planner. Research shows that physically writing […]

Jan 25

The Importance of a Content Marketing Strategy

The Importance of a Content Marketing Strategy

Your content marketing demonstrates your expertise and commitment to providing your clients with information that will help them solve their problems and accomplish their goals. However, in order to maximize the effectiveness of your content marketing, you must create a strategy tailored to your target market and provide the information they need at the right […]

Dec 20

Non-Profit Spotlight: Alleluia Baskets

Non-Profit Spotlight: Alleluia Baskets

Non-Profit Spotlight: Alleluia Baskets This time of year is full of the giving spirit. People generously give to spread the magic of Christmas to children in difficult situations. But, have you ever wondered what happened to those kids on the other widely celebrated holidays? That is the focus of this month’s non-profit spotlight. Recognizing that […]

Dec 20

Staying Organized During the Holiday Madness AND into the New Year

Staying Organized During the Holiday Madness AND into the New Year

Ah, it’s the time of year where you feel pulled in so many different directions. There are traditions to uphold, family and work gatherings to attend, gifts to buy. You’re constantly making that list and checking it twice—or are you? With all the “things” this time of year, it’s easy to feel overwhelmed by it […]

Dec 20

Last-Minute Gift Ideas to Show Your Appreciation for Your Clients

Last-Minute Gift Ideas to Show Your Appreciation for Your Clients

In the midst of holiday chaos, your time and funds are constrained by so many other things, and, as a result, gifts for your clients may fall to the back burner. Great news! It’s not too late. Even a small gesture or gift shows your appreciation and thoughtfulness, and the following last-minute gifts are sure […]