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Jan 25

The Importance of a Content Marketing Strategy

The Importance of a Content Marketing Strategy

Your content marketing demonstrates your expertise and commitment to providing your clients with information that will help them solve their problems and accomplish their goals. However, in order to maximize the effectiveness of your content marketing, you must create a strategy tailored to your target market and provide the information they need at the right […]

Dec 20

Non-Profit Spotlight: Alleluia Baskets

Non-Profit Spotlight: Alleluia Baskets

Non-Profit Spotlight: Alleluia Baskets This time of year is full of the giving spirit. People generously give to spread the magic of Christmas to children in difficult situations. But, have you ever wondered what happened to those kids on the other widely celebrated holidays? That is the focus of this month’s non-profit spotlight. Recognizing that […]

Dec 20

Staying Organized During the Holiday Madness AND into the New Year

Staying Organized During the Holiday Madness AND into the New Year

Ah, it’s the time of year where you feel pulled in so many different directions. There are traditions to uphold, family and work gatherings to attend, gifts to buy. You’re constantly making that list and checking it twice—or are you? With all the “things” this time of year, it’s easy to feel overwhelmed by it […]

Dec 20

Last-Minute Gift Ideas to Show Your Appreciation for Your Clients

Last-Minute Gift Ideas to Show Your Appreciation for Your Clients

In the midst of holiday chaos, your time and funds are constrained by so many other things, and, as a result, gifts for your clients may fall to the back burner. Great news! It’s not too late. Even a small gesture or gift shows your appreciation and thoughtfulness, and the following last-minute gifts are sure […]

Nov 27

Four Things to Consider When Sending a Business Holiday Card

Four Things to Consider When Sending a Business Holiday Card

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Four Things to Consider When Sending a Business Holiday Card The holiday season is a busy time of the year where people yearn to focus on gratitude and reflection. However, with all the promotions being thrown at us during this time of year, it’s easy to feel overloaded and uninspired. A holiday card is a […]

Nov 14

Three Simple, Cost-Effective Ways to Authentically Thank Your Customers

Three Simple, Cost-Effective Ways to Authentically Thank Your Customers

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Think about this for a second: What is the best way to earn repeat customers? Building a relationship with your current customers. While that seems simple, most companies do not take the time to authentically develop and foster those client relationships. However, doing so, makes your company stand out above the rest. People yearn to […]

Nov 14

Holiday Buying Guide to Market Your Business

Holiday Buying Guide to Market Your Business

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Are you using a Buying Guide to help your customers with the holidays?  Holiday Buying Guides provide consumers with insight about the best products and/or services suggested by the companies or people they trust. Many companies and blogs offer recommendations about their favorite products and services from a variety of different companies and provide valuable […]

Nov 14

How to Ensure a Successful Small Business Saturday

How to Ensure a Successful Small Business Saturday

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Small Business Saturday lands on November 24, 2018. This day is an excellent way for Small Businesses to establish a presence, connect with customers, and drive sales. When purchasing from a small business, people want to feel a connection. They desire a different experience than they receive when buying from a big corporation. Therefore, it’s […]

Oct 22

Holiday Business Survival Guide: Make This a Successful Holiday Season

Holiday Business Survival Guide: Make This a Successful Holiday Season

Halloween is a few weeks away. And, while others are busy thinking of ghosts, goblins, costumes, and sweetly spooky treats, for business owners the impending arrival of Halloween means it is time to start thinking about all the holiday season entails. Namely Black Friday, Small Business Saturday, and Cyber Monday and how major shopping days […]

Oct 22

Direct Mail vs. Email Marketing: Where Should You Focus Your Energy?

Direct Mail vs. Email Marketing: Where Should You Focus Your Energy?

In an age that values instant gratification, it’s no doubt that email seems to have become the go-to choice of business owners. However, direct mail marketing can have a significant impact on consumers. But, where should you focus your marketing energy? Email Marketing Pros: Fast, Inexpensive, and Convenient There’s no doubt that email marketing is […]