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Jun 13

Offline Marketing Strategies that Still Work

Offline Marketing Strategies that Still Work

In this digital age, much of the marketing in which we consume and invest tend to be online. However, consumers seem increasingly unenthused by online marketing strategies. They’ve become accustomed and blind to it. Often, online marketing emails and special offers get deleted before the consumer even knows what they’re about. Therefore, offline marketing strategies […]

Jun 13

5 Ways to Stand Out at Your Next Tradeshow or Conference

5 Ways to Stand Out at Your Next Tradeshow or Conference

For many business owners, tradeshows or conferences are the necessary but dreadful components of the job. It can feel schmoozy and inauthentic. However, it doesn’t have to be. Tradeshows and conferences are your chance to shine, and if you put the energy into preparing for the event, it’s sure to be a success. Five ways […]

Jun 13

Why You Should Facebook Live

Why You Should Facebook Live

Are you looking for new ways to engage with your customer base and bring in new customers? Does developing content to market your products or services take forever? Are you running out of ideas of ways to creatively interact with your target market and get feedback from them informing you what they want to see? […]

May 14

Think the Finish of Your Printed Products Doesn’t Matter? Think Again!

Think the Finish of Your Printed Products Doesn’t Matter? Think Again!

Consider this scenario: You’re making a card to be mail to your customer base thanking them for their business and giving them a special sale price as a token of your appreciation. You hope that this card not only makes your customers feel valued but also motivates them to return to your business again and […]

May 14

Why You Should Focus on Customer Experience

Why You Should Focus on Customer Experience

What is one thing you can do TODAY to boost your company by generating more sales? If you stop and really consider this question, your answer likely comes down to one thing: Customer Experience. Sure, there’s a lot that goes into a company–the day-to-day operations, marketing, product/service design–but, if your company is not providing a […]

May 14

The Benefits of Using Your Facebook Business Page

The Benefits of Using Your Facebook Business Page

For many business owners, a Facebook business page just feels like one more thing you have to do. And, with your already long list, spending your time and energy on a Facebook business page can feel overwhelming. However, there are benefits to a Facebook business page that can help you grow your business. And, often, […]

Apr 11

Tips for Outstanding Customer Service

Tips for Outstanding Customer Service

Customer service is an important part of maintaining customer loyalty, and, therefore, an essential part of your business model. To provide outstanding customer service: Set Expectations Whether you’re working alone or you have a team of people who engage in customer service, be sure to have clear expectations set for how you want your customers […]

Apr 11

Focus on Customer Experience to Build Customer Loyalty

Focus on Customer Experience to Build Customer Loyalty

From a customer’s perspective, the happier you are with a business, the longer you will stay with it. Therefore, customer service is an integral part of a solid business. Customer services are the points of contact a company makes with its customers such as answering questions, helping the buy your products or services, or other […]

Apr 11

5 Ways to Connect with Your Customers

5 Ways to Connect with Your Customers

Customers are essential to your business. The most simple way to think about it is that without your customers, you would not have a business. And, they can take their business anywhere. Therefore, building a connection with your customers so they return is essential to the success of your business. To generate repeat customers, they […]

Mar 14

Bernie Zyk: Printing is in His Veins

Bernie Zyk: Printing is in His Veins

After two decades of working with other large printers, when Steve Turner called with an invitation to partner with not only his business, Creative Printing Services, Inc., but also in a quest to put clients’ needs first, Bernie Zyk was eager to answer that call. Bernie has had success of helping Fortune 500 clients who […]