As we are in the last few months of 2018, it is not too early to start creating your marketing plan for the upcoming year. Often, this is one of the hardest components of managing your business because it often feels overwhelming to develop a plan without knowing the trends the new year will bring.
However, these tips can help you create a marketing plan that you can stick to in 2019:
Make Your Goal
What do you want your business to achieve in the upcoming year? What growth do you want to make? Next year at this time, where do you want your business to be?
This goal will drive your marketing plan for the upcoming year. Once you have this goal in place, you can funnel all your marketing decisions to accomplish this goal.
Consider the Past
Take the time to look back at the past year. In terms of marketing, what worked? What didn’t? Analyze how you can adjust your marketing plan in 2019 that will help you meet your goal more efficiently.
You don’t always have to start from scratch. Take content that worked in previous years and revamp it to carry a new, modern vibe.
Often you don’t know what the outcome of something will be until you try it. Therefore, it is in your benefit to take calculated risks to see how new forms of marketing engage your customers. If you’re marketing in the same ways all other businesses are marketing, you will blend in. But, your marketing campaign is your opportunity to stand out, so make an effort to think uniquely. Have a little fun with it; your customers will notice and your business with reap the benefits.
Know Your Market
Ensure that all messaging enables you to connect with your target market. Your customers want to feel connected and understood by you, and they want to trust that your product or service will help them solve a problem or challenge. Therefore, your message should speak to those desires.
Mark Important Dates
As you create your goal, identify significant dates or milestones throughout the year that are integral to achieving your goal. What are the dates that you can reflect on your progress? Are there specific times that your products or services sell better with consumers? Are there certain holidays throughout the year with which you want to align your marketing?
Allow for Flexibility
Your 2019 marketing undoubtedly is formed by your successes in the previous years. However, it is imperative that you pay attention to how your marketing strategies impact consumers, and you must be willing to adjust your plan based on the information you receive throughout the upcoming year. Your marketing plan can always change to reflect new trends that will ultimately help you accomplish your goal.
Solidify Your Budget
A budget is an integral part of a successful marketing plan. Therefore, it is essential that you know exactly what you can spend marketing your products or services in the upcoming year. With a budget in place, you will be able to make informed decisions about the best modes of marketing, where you might be able to step outside the box to let your business stand out, and where you’ll see the highest return on investment.
As you create your marketing plan, CPS can be your partner as you make informed, cost-effective marketing decisions that will allow your business to stand out and make the most significant impact with customers. Contact us today to get started!