Podcasts are a fun, innovative way to reach and target your audience. They allow you to deliver content directly to the listening ears of your audience while building customer trust and loyalty.
Growing in Popularity
A New York Times article notes that, according to a survey, podcast listeners are on the rise. The article states that the survey shows that, in the United States, half of the people have listened to at least one podcast. Similarly, those who listen to at least one podcast a month has also increased from the prior year.
People are interested and people are listening. This trend has the potential to greatly impact your business.
Build an Audience
With its growing popularity, a podcast is an effective way to build an audience. People tune in to podcasts that turn out content they find engaging. Therefore, you can reach an audience that expands beyond your target market.
Additionally, when the content is engaging and helpful, people will continue coming back for more. So, when your podcast captures the attention of your audience, you will able to sustain a broad audience that tunes in to your content.
Build Content that Fits Your Audience
The versatility of podcasts makes it helpful for you to deliver content that not only fits the goals of your business but also meets the needs of your audience. Your podcast can be released monthly, bi-weekly, or weekly depending on your business goals and the engagement of your audience.
Furthermore, a podcast’s length is completely up to you. It can be 10 minutes or it can be an hour. As long as you’re keeping your audience engaged so they keep coming back for more, you can set the length of your podcast to fit your time constraints and honor the needs of your audience. And, you can always adjust your podcast plan as you receive feedback from your audience.
As your content reaches people and your audience grows, you will build a brand in which people trust your content. Your useful content directly speaks to your audience and puts you in a position of authority in your field. And, when people trust you, they keep coming back and spread the word about your business.
At CPS, we care about helping you build a strong brand. Find out how we can help you design content to get your podcast noticed. Contact us today!